California launches $45 million push for ObamaCare enrollment

... from California's earlier publicity plans, which would have relied heavily on Hollywood to help sell the healthcare law. "Soon, Californians from Sacramento to Salinas to San Diego will have equal access to quality health insurance," one ad states. ...

http://thehill.com/blogs/healthwatch/health-reform-implementation/319647-california-launches-45-million-push-for-obamacare-enrollment