Marketing studies help craft sales pitch for Obamacare overhaul of health system

How do you convince millions of average Americans that one of the most complex and controversial programs devised by government may actually be a good deal for them? With the nation still split over President Barack Obama's health care law, the administration has turned to the science of mass marketing for help in understanding the lives of ... (more)

http://blog.gulflive.com/mississippi-press-news/2013/03/marketing_studies_help_craft_s.html