Marketing studies help craft health overhaul pitch

In this March 15, 2013, file photo the Senate Minority Leader, Republican Mitch McConnell of Kentucky, points to a 7-foot stack of "Obamacare" regulations to underscore his disdain during the 40th annual Conservative Political Action Conference in National Harbor, Md.

http://www.seattlepi.com/news/politics/article/Marketing-studies-help-craft-health-overhaul-pitch-4398020.php