Perrigo Launches First-Ever Industry Marketing Campaign For Store Brand OTC Medications

Perrigo Co. announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter medications sold at leading retailers - also known as "store brand" OTCs.

http://detroit.cbslocal.com/2013/05/13/perrigo-launches-first-ever-industry-marketing-campaign-for-store-brand-otc-medications/